Strategic response to ID (Christchurch) market incursion. Rohan's plan as of 22/04/2026: 1. **ITM meeting** — pitch for their door business 2. **Price drop 2.5%** across the board 3. **Carters leverage** — threaten to go direct to all customers 4. **ID acquisition** — discuss whether ID could buy BWJ (or vice versa?) 5. **Go direct** to all merchant customers 6. **Improve pricing model** for larger projects 7. **Homeview merger** — open talks Larry's role: project tracking, comms drafting, follow-up reminders, filing strategy docs.